| Overall Rating | Silver - expired |
|---|---|
| Overall Score | 46.48 |
| Liaison | Jennifer McMillin |
| Submission Date | July 21, 2011 |
| Executive Letter | Download |
Cleveland State University
ER-2: Student Sustainability Outreach Campaign
| Status | Score | Responsible Party |
|---|---|---|
|
5.00 / 5.00 |
Nathan
Engstrom Coordinator, Campus Sustainability Business Affairs and Finance |
Does the institution hold a campaign that meets the criteria for this credit?:
The name of the campaign(s):
A brief description of the campaign(s):
Shift Green is a student-led social media campaign in conjunction with a formal sustainability marketing program focused on boosting the visibility and interest in sustainability at CSU. It follows a strategy of combining awareness with a call to action campaign focused on getting students to take specific personal actions that both further CSU's commitment to sustainability and lower one's own carbon footprint.
A brief description of the measured positive impact(s) of the campaign(s):
Number of Facebook "fans", number of Twitter followers, recycling rate, number of personal actions taken
The website URL for the campaign:
Data source(s) and notes about the submission:
The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.