Overall Rating Silver - expired
Overall Score 56.21
Liaison Robert Monico
Submission Date July 19, 2016
Executive Letter Download

STARS v2.1

Fleming College
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Jane Gray
Faculty Liaison / Coordinator
Office of Sustainability
"---" indicates that no data was submitted for this field

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Waste Diversion Campaign

A brief description of the campaign, including how students and/or employees were engaged:

In the winter semester 2016, Fleming's Corporate Social Responsibility class (75 students) conducted a broad-based awareness campaign regarding proper waste recycling, and to promote options to reduce waste such as using reusable coffee mugs--reducing Tim Horton (paper) coffee cups was a key part of this campaign. Awareness events were held throughout the semester long campaign in the institution's main foyer at Sutherland campus as an outreach to staff and students. Reusable mugs were sold (and the coffee "Mug a Lug" program which provides cost savings for each cup purchased was promoted). Game and quizzes were also administered regarding recycling--to improve staff and student knowledge. This campaign culminated in a single large event at the end the semester in the main foyer of the institution with hundreds of staff and students passing through the event and participating in games and quizzes. The event was student led and created a carnival atmosphere which included senior College executives.


A brief description of the measured positive impact(s) of the campaign:

During the semester long campaign, students tracked the number of participants who attended their booths and completed the quizzes (including success scores), and the number of reusable mugs sold. Number of sales of reusable mugs by staff and students was one measure of success of the campaign, however, ultimately the success of the campaign directly impacts the results reflected in the tracking of waste diversion as part of the College waste reduction strategy developed in the winter 2016 (which includes improving recycling facilities/signage; removing waste bins from classrooms, etc). This strategy aligns with the targets in the five year sustainability plan to reduce waste generated by 10% across all campuses. Fleming is now receiving monthly reports from our haulage company to measure progress of this campaign and towards our target of 10% by 2018 .


The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
Shifting Gears

A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):

During the month of May, Fleming College participates in the transportation challenge, Shifting Gears. In the challenge, participants track transportation trips, use of alternate transporation and subsequent reduction in GHGs and increase in health benefits. The campaign emphasizes that by walking, cycling, riding transit, carpooling, and telecommuting a bit more frequently, you can improve your health and the health of our environment.


A brief description of the measured positive impact(s) of the campaign (2nd campaign):

The campaign measures average CO2 Saved (based on average distance factor) and
average Minutes of Physical Activity (based on average distance factor). An example of tracking for all of Peterborough, where Fleming's main campus is located, is below:
Total Trips Logged: 27087
Average CO2 Saved: 3,747kg
As a result of raising awareness of the challenge at the Sutherland Campus- Fleming College won the First Place Award for the Large Employer Category of Shifting Gears.


The website URL where information about the campaign is available (2nd campaign):
A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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Data source(s) and notes about the submission:
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