Overall Rating Silver - expired
Overall Score 46.90
Liaison Hannes Gerhardt
Submission Date March 30, 2018
Executive Letter Download

STARS v2.1

University of West Georgia
EN-5: Outreach Campaign

Status Score Responsible Party
Complete 4.00 / 4.00 Hannes Gerhardt
Sustainability Director
Department of Geosciences
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Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability? :
Yes

Has the institution held at least one sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Yes

Name of the campaign:
Recyclemania

A brief description of the campaign, including how students and/or employees were engaged:

The official goals of the nation-wide recylemania campaign is:

Motivate students and staff to increase recycling efforts and reduce waste generation.
Generate attention and support for campus recycling programs.
Encourage colleges to measure and benchmark recycling activity in their effort to improve their programs over time.
Have a fair and friendly competition.


A brief description of the measured positive impact(s) of the campaign:

It is difficult to pinpoint causality in terms of the effects of the Recyclemania event. What we did is a comparison between the average recycling numbers in the the 8 weeks of Recyclemania (February and March) between 2015-2017 and the average numbers of recycling during the other months of the normal school year between 2015-2017. What we found is that that recycling was 49% higher during Recyclemania compared to the normal recycling numbers during the school year. It is impossible to say that this all attributable to Recyclemania; but it is reasonable to assume that it played significant role.

The result of the FY2017 Recyclemania was a 10% increase in recycled materials collected over the two month period compared to two months where no campaign was ongoing.


The website URL where information about the campaign is available:
Name of the campaign (2nd campaign):
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A brief description of the campaign, including how students and/or employees were engaged (2nd campaign):
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A brief description of the measured positive impact(s) of the campaign (2nd campaign):
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The website URL where information about the campaign is available (2nd campaign):
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A brief description of other sustainability-related outreach campaigns, including measured positive impacts:
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The website URL where information about the programs or initiatives is available:
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Additional documentation to support the submission:
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Data source(s) and notes about the submission:
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