| Overall Rating | Platinum |
|---|---|
| Overall Score | 87.91 |
| Liaison | Pierre Lemay |
| Submission Date | Dec. 19, 2022 |
Université Laval
EN-5: Outreach Campaign
| Status | Score | Responsible Party |
|---|---|---|
|
4.00 / 4.00 |
Pierre
Lemay Development Advisor Office of the Vice Rector, External and International Affairs and Health |
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at students and yielded measurable, positive results in advancing sustainability?:
Has the institution held a sustainability-related outreach campaign during the previous three years that was directed at employees and yielded measurable, positive results in advancing sustainability?:
Name of the campaign:
A brief description of the campaign:
Ensemble réduisons is a social marketing campaign aimed at stimulating and facilitating the use of reusable dishes by mobilizing the clientele of campus food services. It is implemented through a collaboration between the responsible food research teams, Université Laval's food services and the university community.
Several awareness-raising activities and the production of materials to reduce at the source have been carried out with the university community. These included consultations and discussions to learn about the issues surrounding the use of reusable dishes in food services, soap making activities, a contest to encourage good habits in order to finance the purchase of bulk condiment dispensers and an exhibition of objects created from recycled materials.
Posters, a student mobilization team and a theme song about the campaign helped to spread awareness of the campaign to the community at large and encourage behavior change.
The target audience for this campaign was the entire university community (students and employees).
More information : https://www.ulaval.ca/developpement-durable/ensemble-reduisons
A brief description of the measured positive impact(s) of the campaign:
The results of the campaign have not yet been completed. It is not yet possible to determine the impact of the campaign on the community. Considering that this is a campaign aimed at changing behaviour, the results may only be visible over the long term in terms of supply indicators.
Name of the campaign (2nd campaign):
A brief description of the campaign (2nd campaign):
In 2022, Université Laval held the event Nettoyage des boisés, which aims to bring together the university community to clean up the campus woodlands where waste can accumulate despite the work of the Building Services teams. It is an opportunity to raise awareness among the entire university community and Quebec City regarding the sorting of residual materials. Participants are informed of the importance of the biodiversity of our campus and are invited to take care of it in their daily lives.
The target audience for this campaign was the entire university community (students and employees).
More information : https://nouvelles.ulaval.ca/2022/05/24/des-espaces-boises-tout-propres-63238a70c5192d5f616256756be3a5e2?sourceOrganizationKey=ulaval
https://www.ulaval.ca/developpement-durable/actualites/nettoyage-des-boises-2022
A brief description of the measured positive impact(s) of the campaign (2nd campaign):
In 2022, 108 people participated in the event and collected 175 kg of waste and 66 kg of recyclable materials. Since the first edition, 10 years ago, the amount of waste collected has decreased year after year, demonstrating that the efforts to raise awareness about the sorting of residual materials on campus are bearing fruit.
Past event:
- 116 people who collected 668 kg of waste in 2019;
- 84 people who collected 426 kg of waste in 2018;
- 84 people who collected 533 kg of waste in 2017;
- 130 people who collected 653 kg of waste in 2016;
- 82 people who collected 580 kg of waste in 2015;
- 72 people who collected 724 kg of waste in 2014;
- 67 people who collected 610 kg of waste in 2013;
- 97 people who collected 1,265 kg of waste in 2012;
- 58 people who collected 690 kg of waste in 2011.
A brief description of other sustainability-related outreach campaigns:
Additional documentation to support the submission:
Data source(s) and notes about the submission:
The information presented here is self-reported. While AASHE staff review portions of all STARS reports and institutions are welcome to seek additional forms of review, the data in STARS reports are not verified by AASHE. If you believe any of this information is erroneous or inconsistent with credit criteria, please review the process for inquiring about the information reported by an institution or simply email your inquiry to stars@aashe.org.